What do WorldTour Cycling Team Sponsors actually do?

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All of the cycling teams we see in races have sponsors, they dictate the jersey colours and design, sometimes with…interesting results. For the 2018 season, I’ve hopefully explained what each team sponsor does. Some of the sponsors don’t appear in the team name, but do appear prominently on the jersey so are worthy of a mention. Some of the sponsors are fairly bland and corporate, but some are surprising!

 

Ag2r-La Mondiale

France

Ag2r – inter-professional insurance and supplementary retirement fund group

La Mondiale – international group for supplementary pension and estate planning insurance

Astana Pro Team

Kazhakstan

Sponsored by the National Welfare Fund “Samruk-Kazyna”, is a sovereign wealth fund and joint stock company in Kazakhstan which owns, either in whole or in part, many important companies in the country, including the national rail and postal service, the state oil and gas company, the state uranium company, Air Astana, some airports, KazakhTelecom and numerous financial groups.

Astana itself is the capital city of Kazakhstan.

Bahrain Merida

Bahrain-Merida

Bahrain

Bahrain – The government of Bahrain funds the team

Merida – Taiwanese bike manufacturer

Bapco – Bapco is the Bahrain Petroleum Company, an integrated national oil company of Bahrain

BMC

BMC Racing Team

USA

BMC – Swiss bike manufacturer

Tag Heuer – Swiss luxury manufacturer, e.g. watches

 

Bora Hansgrohe

Bora-Hansgrohe

Germany

Bora – German cooking surface and cooking extractor manufacturer

Hansgrohe – German sanitary fittings manufacturer

Dimension Data

Dimension Data

South Africa

Dimension Data – is a company specialising in information technology services and provides cycling data during races

Deloitte – Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services

Team EF Education First – Drapac p/b Cannondale

EF Education First-Drapac p/b Cannondale

USA

Education First – Education First is an international education company that specialises in language training, educational travel, academic degree programs, and cultural exchange.

Drapac – Australian-American real estate firm

Cannondale – USA bike manufacturer

Groupama-FDJ

France

Groupama – is a French insurance group focusing on agriculture

FDJ – is the operator of France’s national lottery games

Lotto Soudal

Lotto-Soudal

Belgium

Lotto – The Belgian lottery

Soudal – The company has developed into one of the most important independent producers of silicone and caulks (silicone, polyurethane, Marine Sealants, acrylics), Polyurethane-Foams and adhesives in Europe

Mitchelton-Scott

Mitchelton-Scott

Australia

Mitchelton – is the team owner’s Australian wine business

Scott – Swiss bike manufacturer

Movistar

Movistar Team

Spain

Movistar – is a major telecommunications brand owned by Telefónica, operating in Spain and in many Hispanic American countries. Also owns O2 in UK, Germany and Ireland.

Quickstep Floors

Quick-Step Floors

Belgium

Quickstep Floors – Belgian manufacturer of laminate flooring

Lidl – is a German global discount supermarket chain

Latexco – manufactures latex foam components for the bedding industry

Katusha Alpecin

Team Katusha-Alpecin

Switzerland

Katusha – sports clothing company, part of ARETI International Group (Oil and Gas) owned by Igor Makarov

Alpecin – German engineering for your hair (shampoo)

Lotto NL-Jumbo

Team LottoNL-Jumbo

Netherlands

LottoNL – Dutch lottery

Jumbo – Dutch supermarket chain

BrandLoyalty – creates tailor-made loyalty programs to build consumer engagement for food retailers

Team Sky

Team Sky

Great Britain

Sky – BSkyB is a telecommunications company which serves the United Kingdom. BSkyB provides television and broadband internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom.

21st Century Fox – is an American multinational mass media corporation

Team Sunweb

Team Sunweb

Germany

Sunweb – a Dutch-owned international tour operator

Renson – designs and manufactures a range of commercial and residential energy efficient, natural air ventilation products, structural cladding, solar shading and comfort solutions

Trek-Segafredo

Trek-Segafredo

USA

Trek – USA bike manufacturer

Segafredo – Italian coffee company

UAE Team Emirates

UAE – Team Emirates

United Arab Emirates

UAE – The government of the United Arab Emirates funds the team

Emirates – is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai’s Investment Corporation of Dubai.

First Abu Dhabi Bank – is a bank operating in the United Arab Emirates

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Mathew Mitchell

My name is Mathew Mitchell, 30 from Staffordshire, UK. Over the last few years I've got more and more into cycling, from the first innocent Sportive events to Audaxes, Go-Races, British Cycling racing and now Time Trials.

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