Leading Swedish sports equipment brand POC has entered into a new partnership with leading British based UCI Women’s Continental Cycling Team Drops.
POC will supply the Bedfordshire based team – who participate on the elite level UCI Women’s World Tour – with an extensive array of helmets, eye wear, luggage and leisure wear.
Drops’ roster includes five British riders and six different nationalities including Swedish rider Sara Penton.
POC CEO, Jonas Sjögren, said – “The Drops cycling team is more than a team packed full of cycling talent, it is a group of riders and management that brings a new, fresh perspective to professional racing. We are really excited about our partnership and what the future will bring, in particular by supporting and helping them fulfil all their objectives, on and off the bike. We are constantly looking to enhance, innovate and refine our award-winning products to support our safety mission and an athlete’s potential. The team operates in the unique, high-performance racing environment and their insights will be indispensable in our quest to innovate and keep challenging conventional thinking.”
Drops Team Director Bob Varney commented: “We endeavour to provide our riders with the finest products in the world and having such a prestigious and iconic brand on board as POC brings gravitas to our programme, alongside cutting edge technology that will ensure improved performance over the season ahead.”
The partners were connected through sports marketing firm, caytoo, whose co-founder Jeremy Thompson said: “Drops and POC are perfect partners – both believe in strong performance, safety and are driven to support women’s sport. Drops is looking to build a roster of high calibre, committed partners as it builds the profile of the team.”